Terms of Service

1. Acceptance of Terms

By accessing or using Gravitate Ads ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you may not use the Service.

Gravitate Software Incorporated ("Gravitate Ads," "we," "our," or "us") reserves the right to update these Terms at any time. We will notify you of material changes via email or through the platform. Your continued use of the Service after such changes constitutes acceptance of the new Terms.

2. Description of Service

Gravitate Ads is an AI-powered advertising platform that helps small service businesses create, manage, and optimize ad campaigns on Meta platforms (Facebook and Instagram). Our services include:

• AI-generated ad strategy and scripts
• Professional video editing services
• Campaign creation and management on Meta platforms
• Performance tracking and lead management
• Budget optimization and reporting

3. Account Registration

To use the Service, you must create an account. You agree to:

• Provide accurate, current, and complete information
• Maintain and update your information as needed
• Keep your login credentials secure and confidential
• Notify us immediately of any unauthorized access
• Be responsible for all activity under your account

You must be at least 18 years old and have the authority to bind your business to these Terms.

4. Subscription and Billing

Subscription Plans: We offer various subscription tiers with different features and pricing. Current pricing is available on our website.

Billing: Subscriptions are billed in advance on a monthly or annual basis. All fees are non-refundable except as required by law or as expressly stated herein.

Ad Spend: In addition to subscription fees, you are responsible for your advertising spend on Meta platforms. Ad spend is billed directly by Meta according to their terms and is separate from our service fees.

Cancellation: You may cancel your subscription at any time. Cancellation takes effect at the end of your current billing period. No refunds are provided for partial months.

5. User Content and Conduct

You retain ownership of content you submit to the Service ("User Content"), including videos, images, and business information. By submitting User Content, you grant us a license to use, modify, and display it for the purpose of providing the Service.

You agree that your User Content and advertising:

• Complies with all applicable laws and regulations
• Complies with Meta's advertising policies and community standards
• Does not infringe on any third-party intellectual property rights
• Does not contain false, misleading, or deceptive claims
• Does not promote prohibited products or services
• Does not contain harmful, offensive, or discriminatory content

We reserve the right to refuse, remove, or disable any content that violates these Terms or applicable policies.

6. Meta Platform Integration

Our Service integrates with Meta platforms (Facebook and Instagram). By using our Service, you agree to:

• Comply with Meta's Terms of Service and advertising policies
• Grant us necessary permissions to manage your ad account
• Maintain an active, compliant Meta ad account

We are not responsible for changes to Meta's platforms, policies, or APIs that may affect our Service. Campaign performance depends on various factors including Meta's algorithms, which are beyond our control.

7. Intellectual Property

Our Property: The Service, including all software, features, designs, and content created by us, is owned by Gravitate Ads and protected by intellectual property laws.

Edited Content: Videos and creative content produced by our editors using your raw footage are licensed to you for use in your advertising. You may use this content for your business purposes.

8. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not guarantee specific results, leads, or return on investment. Advertising performance varies based on many factors including market conditions, competition, ad content, and platform algorithms.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, GRAVITATE ADS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY.

Our total liability for any claims arising from or relating to these Terms or the Service shall not exceed the amount you paid us in the twelve (12) months preceding the claim.

10. Indemnification

You agree to indemnify, defend, and hold harmless Gravitate Ads and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorney's fees) arising from your use of the Service, your User Content, or your violation of these Terms.

11. Termination

Either party may terminate this agreement at any time. We may suspend or terminate your access to the Service immediately if you:

• Violate these Terms or applicable laws
• Violate Meta's advertising policies
• Engage in fraudulent or abusive behavior
• Fail to pay fees when due

Upon termination, your right to use the Service ceases. We will make reasonable efforts to provide access to your data for 30 days after termination.

12. Governing Law and Disputes

These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. Any disputes shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, except that either party may seek injunctive relief in court.

13. General Provisions

Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and Gravitate Ads.

Severability: If any provision is found unenforceable, the remaining provisions remain in effect.

Waiver: Our failure to enforce any right does not waive our right to do so later.

Assignment: You may not assign these Terms without our consent. We may assign our rights and obligations without restriction.

14. Contact Us

If you have questions about these Terms, contact us at: