Introduction
Gravitate Software Incorporated ("Gravitate Ads," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertising platform and services.
By using Gravitate Ads, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Account Information
When you create an account, we collect:
- Name and email address
- Business name and contact information
- Billing and payment information
- Business location and service area
Business Data
To provide our services, we collect:
- Business website content (with your permission)
- Services and pricing information you provide
- Target audience preferences
- Video content you upload for ad creation
Platform Connections
When you connect your Meta (Facebook/Instagram) account, we access:
- Ad account information for campaign management
- Campaign performance metrics
- Lead form submissions (to display in your dashboard)
Usage Data
We automatically collect:
- Log data (IP address, browser type, pages visited)
- Device information
- Usage patterns and feature interactions
How We Use Your Information
We use the information we collect to:
- Provide and maintain our advertising services
- Create and manage your ad campaigns on Meta platforms
- Generate AI-powered ad scripts and strategies
- Display campaign performance and leads in your dashboard
- Process payments and manage your subscription
- Communicate with you about your account and services
- Improve our platform and develop new features
- Comply with legal obligations
Information Sharing
We do not sell your personal information. We may share information with:
- Meta Platforms: To manage your ad campaigns
- Service Providers: Payment processors (Stripe), cloud hosting (Vercel, Convex, Cloudflare), email services, and video editing contractors
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
Data Security
We implement industry-standard security measures to protect your data, including:
- Encryption of data in transit (TLS) and at rest
- Secure token storage using enterprise-grade vaults
- Regular security audits and updates
- Access controls and authentication requirements
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
Data Retention
We retain your data for as long as your account is active or as needed to provide services. After account deletion, we may retain certain data as required by law or for legitimate business purposes (such as resolving disputes).
Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of your personal data
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your data
- Portability: Request your data in a portable format
- Opt-out: Unsubscribe from marketing communications
To exercise these rights, contact us at privacy@gravitateads.com.
California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act. You have the right to know what personal information we collect, request deletion, and opt-out of the sale of personal information. We do not sell personal information.
Cookies and Tracking
We use cookies and similar technologies to maintain your session, remember preferences, and analyze usage. You can control cookies through your browser settings, though some features may not work properly without them.
Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through the platform. Your continued use after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
Gravitate Software Incorporated
Email: privacy@gravitateads.com